There is a topic that has come up in so many conversations I’ve had this past week, it was like the universe was screaming at me to please help some folks with this issue.
So here it goes: How do you decide what to do?
Making decisions can be difficult and professionals today are inundated with so many options that it only adds to the pressure.
- What should you specialize in?
- Should you choose a niche or be a generalist?
- What organizations should you join?
- Should you join an organization at all or just go it alone?
- Where should you spend your marketing efforts?
- Where should you spend your marketing dollars?
- Who should you hire to help you with technology?
- What should you do next to grow your business?
- Should you hire someone?
- What should you hire someone to do?
- Who should you refer business to?
- Who should you ask for referrals from?
- Should you work from home?
- When is the right time to move to an office if you are working from home?
I could go on and on, but you get the idea and you’re probably having serious stress flashbacks by now.
The ability to quickly make a decision—and then act on that decision—is a key ingredient to success.
Staying stuck not knowing which direction to go just leaves you, well, stuck! As in nothing is happening.
Not making a decision keeps you in reaction mode instead of “conquering” mode! While some folks can’t make a decision that will get them off the starting block, others have a different issue—they constantly make new decisions.
The problem with too many entrepreneurs, or folks who are responsible in any way for their own paycheck, is they jump from thing to thing to thing and never really give anything a chance to work.
Just like with so many of our half-hearted attempts at weight loss—if the approach doesn’t work instantly to solve all of our problems, we quickly abandon it for the next shiny promise of success.
Looking for some concrete advice on how to make decisions? Here’s my framework for the top three issues that come up in my conversations.
Challenge: Analysis Paralysis
Solution: Set a timer. Seriously. Set a timer or a deadline, do whatever research you feel you need to do and Make. A. Decision. This is a skill you absolutely need to develop if you want to be successful and being stuck in “un-decision” mode is just fear stopping you from moving forward.
One of the best pieces of advice I ever received around decision-making was from six-time New York Times bestselling author and one of my personal mentors, Larry Winget. I’ve heard him say this repeatedly: “Make a decision. And make it right.”
Stop dwelling over every little detail of what will or won’t work—make a decision—and then commit to doing what you need to do to make sure it works!
Challenge: Too Many Options for Limited Resources
Solution: I talk to a lot of people about this. Where should you spend your marketing dollars? There’s social media, companies that sell leads, BNI and networking groups, funnels. You name it; it’s out there.
Some people will throw coaching in this category as well, but be clear, that is a completely different situation. Coaching is an investment in learning how to be successful. The rest of these are marketing strategies. This is a very important distinction.
In terms of which marketing strategy you should get behind, think first about what you’re already naturally good at doing. Like I mentioned before, they all work if you stick with them. And if you’re already a bit of a natural in one area, you’re going to have a greater chance at success learning how to dial it in strategically in order to grow your business.
Already spend half your day on Facebook? Then go with social media. Are you a natural go-getter sales person? Then investing in leads could make perfect sense.
What doesn’t work is picking a strategy that you already have negative feelings about but doing it because it’s the marketing flavor of the month. I do a lot of work with my clients around getting over their fears and taking action. But if you have limited resources and can only invest in one or two marketing strategies, give yourself the best chance at success!
And stop switching strategies at first sign of conflict. It’s not failure, it’s feedback!
Take the feedback you get from your efforts and tweak what you’re doing. Don’t abandon the ship prematurely.
Challenge: When to Hire Team Members
Solution: This one is actually a simple math problem: if you are doing $20-an-hour work that keeps you from doing $100-an-hour work, then you need to hire someone.
When you first start out you have time on your hands. You can afford to bootstrap your efforts and do all sorts of work yourself because you don’t yet have clients to serve.
As you get going, your two main focuses must be growing your business (getting new clients) and serving your current clients.
How fast your business grows is in direct relation to how much time you can spend on getting new clients—which means how fast you can hire people to do all the things that are not necessary for you to be doing.
A final word of warning—and hopefully some wisdom. There is one mistake I see people make more than anything else: treating every little decision as if it is the end all, be all, biggest and ONLY decision you’ll ever get to make. There are absolutely zero things I can think of in my history as a professional or business owner that I didn’t get to adjust or tweak if it wasn’t working out.
Have I tried marketing strategies that didn’t work? Absolutely.
Have I hired coaches that ended up not being a good fit for me? Yep.
Have I hired team members that didn’t live up to my expectations? You bet.
All of these things are fixable! Every single one of them.
So get out there. Make some decisions. Even better—make some mistakes and then fix them! You’ll be all the more successful for it.
Erin Marcus is a nationally renowned speaker, author and consultant who has been creating business success for more than 20 years. Her combination of a street-smart upbringing, formal education and real world business experience provides a unique point-of-view and ability to relate to her audiences and clients. For more information on Marcus, check out her website at: www.ConquerYourBusiness.com.